SEO Case Study: Growing Impressions, Clicks and Patient Inquiries for a Plastic Surgery Clinic

Have you ever wondered how healthcare providers can dramatically increase their online visibility and patient inquiries with just a few strategic changes to their website content?

In September 2023, we started working with a client specializing in plastic surgery services. Despite offering top-notch services, their online presence did not reflect their expertise and quality of service.

Our goal was to enhance their digital footprint, increase patient inquiries, and ultimately drive business growth.

Strategies implemented

  • Content Audit & Gap Analysis: A thorough examination of the existing content was conducted to identify gaps and opportunities for optimization.
  • Keyword Research & Competitor Analysis: Conducted extensive research to identify high-impact keywords related to plastic surgery services, focusing on those with the potential to drive relevant traffic and conversions.
  • Content Revitalization & SEO Structuring: We revamped the existing content and created new, engaging, and informative content, all structured to meet SEO best practices.
  • Building Topical Authority: Created authoritative content around key services and topics, establishing the client’s website as a go-to resource for plastic surgery information.
  • Optimizing for User Intent: Content was tailored to match the various stages of the patient’s journey, from awareness to decision-making, ensuring relevance and engagement.
  • On-page Optimization: Aligned the meta-tags to make them aligned with the page’s intent and information.
  • Enhancing Internal Linking: Prepared a strategic internal linking structure to distribute SEO value throughout the site and improve user navigation.
  • EEAT: Enhanced the ‘Experience, Expertise, Authoritativeness, and Trustworthiness’ of the content by adding doctor bios and patient testimonials.

What happened next?

Within just three months, the impact of this SEO-structured content strategy was clear:

  • A remarkable 125% increase in impressions, significantly boosting the website’s visibility on search engines.
  • Over 383% growth in clicks, indicating a higher engagement rate and interest from potential patients.
  • Major improvements in SERP(Search Engine Result Page) positions for targeted keywords, with many reaching the first page of search results

    By implementing strategic content optimization, healthcare providers can not only enhance their online presence but also significantly increase patient inquiries and conversions.If you’re looking to elevate your healthcare website’s performance, embracing SEO is not just an option; it’s a necessity for digital success!For more case studies, visit us at

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