Blog What is Off-Page SEO and Why Do You Need It?
Search Engine Optimization consists of many website ranking factors. On-page SEO and Off-page SEO are two of the most important ones. While on-page SEO is the first and foremost requirement for improving a website’s ranking, off-page SEO is what without whom on-page optimization techniques are incomplete and inefficient. Both of these SEO practices are essential for increasing a website’s visibility and obtaining a higher website ranking on the SERP. But here in this blog, we are going to focus only on off-page SEO. We would explore what exactly it is and why you need it. Let’s get into it.
What is Off-Page SEO?
Off-page SEO is also called off-site SEO. It involves all the actions and efforts that take place outside of your website to improve its search engine ranking. Some people think it is just about building backlinks however it goes deeper than that. Brand mentions, social media shares, and content marketing are some of the finest examples of off-page SEO techniques.
Off-Page SEO vs On-Page SEO
The purposes off-page and on-page SEO serve are the same, but they are distinct from each other. While off-page SEO focuses on driving the web traffic from other websites and social media platforms, on-page SEO involves content optimization within the website for driving organic web traffic.
Off-Page SEO Involves:
- Building Backlinks
- Social Networking
- Social Bookmarking
- Blogs & Articles
- Videos
- Brand Mentions
- Landing Reviews
- Building Local Citations
- Content Syndication
- Appearing in Podcast
- Guest Posting
- Influencer Marketing
On-Page SEO Involves:
- Title, Tags, and Meta Description Optimization
- Keywords Stuffing
- Boosting Page Speed
- SEO Copywriting
- Internal Linking
- Image Optimization
- Implementing Structured Data
- Creating User and SEO-Friendly Content
Why Do You Need Off-Page SEO?
Off-page SEO is an integral part of Search Engine Optimization. You cannot imagine your website on the first page of the SERP without it. Google and other popular search engines like Bing and Yahoo consider many off-page SEO factors for deciding where a website should rank on the SERP. Backlinks are one of those important factors, but there are many others. Let’s discuss why it is so important to invest in off-page SEO.
Helps Obtaining Higher Ranking Faster
With thousands of websites over the web in every single niche, it is quite difficult for Google to rank a website based on only its content. That’s where Google considers off-page SEO factors. If your website has a higher number of quality backlinks compared to your competitors and you have also worked on other off-page factors, you will definitely obtain a higher website ranking within a short time span. This is one of the most significant reasons why most SEO agencies prioritize off-site SEO.
Increases Website Authority Score
A website’s authority score depends on many factors, such as the number of quality backlinks a website has, mobile responsiveness, bounce rate, content quality, content consistency, page speed, and so on. To improve all these areas of your website, you have to work on both off-page and on-page SEO tactics. Here hirings an SEO agency in India can be helpful for you.
Focus on creating a maximum number of high-quality backlinks as the more quality backlinks a website has, the higher website authority score it obtains which directly impacts the search engine ranking positively.
Increases Website Reliability
When a website is backed by many highly-ranked websites, blogs, and forums through backlinks, it increases the authenticity and reliability of the website. This is important from the perspective of obtaining a higher website ranking as search engine crawlers highly consider the authenticity and reliability factors for ranking.
Attracts Quality Web Traffic From Other Websites and Social Media Platforms
When you do on-page SEO on your website, you basically target organic web traffic that directly lands on your website. On the other hand, in the case of off-page SEO, you attract quality traffic from other websites, blogs, and social media platforms through backlinks which means you get an opportunity to expand your market by attracting potential customers from others’ markets. So, off-page SEO is crucial for market expansion.
Motivate Users to Revisit Your Website
Social bookmarking is an integral part of off-page SEO. It is a process of storing a web page so that users can revisit the web page easily whenever required. It is a useful technique to sustain the interest of existing users. It helps in website growth significantly.
How to Do Off-Page SEO?
Since you are not an SEO expert nor do you have a basic understanding of it, it is better to hire an SEO expert or SEO agency and leave your website optimization work on them. They will handle your website off-page work in the best way and allow you to sit back and relax without worrying about anything.
Here we have listed down some of the points you need to consider to improve your off-page work on your website.
- Build more and more backlinks
- Target relevant websites for backlinks
- Mention brand name in your content
- Link social media to your website
- Do guest posting and blog commenting
- Utilize content marketing and influencer marketing techniques
- Do social bookmarking
- Use Google My Business (GMB) for citation
Apart from these off-page SEO actions, there are many others that you need to consider. You should consult with an SEO experts India for detailed information.