Blog Voice Search Optimization: Everything You Need to Know

Voice Search Optimization is a term you must have heard a lot about in the past few years. What exactly is it? Why is it growing so much and what impact does it have in the virtual world? We will discuss everything about Voice Search Optimization in this comprehensive guide but before we get into it, we need to have a basic understanding of Voice Search. 

Voice Search has been around for many decades but it got more popular since 2011 when IBM stated that Voice Search has a practical real-world significance. Now, Voice Search is everywhere. Thanks to virtual assistance technologies, such as Alexa, Siri, and Google Assistant. These technologies have revolutionized the virtual world and they are only getting bigger in the upcoming years.  

What is Voice Search or Virtual Assistance Technology? 

Voice Search (also known as a virtual assistant, intelligent virtual assistant (IVA), intelligent personal assistant (IPA), and an AI assistant) is a Natural Language Processing technology that allows users to search for their queries through a speech on the web. While using Voice Search technology, you need not type the keyword or sentence on the search bar. You just need to tap the Voice Search icon and speak clearly whatever you are searching for over the internet. The virtual assistant takes your input, decodes it in its own language through artificial intelligence technology, and then shows you the results you are looking for. 

This revolutionary technology has simplified internet searches and made it easier for users to search for their queries without bothering their fingers. 

Voice Search Optimization 

Now that you have a basic understanding of Voice Search, it will be easier for you to understand the term “Voice Search Optimization.” 

Voice Search Optimization or Voice SEO is a practice of optimizing a website or content for the keywords or keyword phrases generally used by the users while searching on the web through Virtual Assistants. It seems simple and straightforward, but if you do not have a deep understanding of Voice Search technology, you may fail to target the right keywords. 


Let’s have a glance at the stats below and know what they say about Voice Search technology.

According to Google:

  • Nearly 41% of adults and 55% of teens utilize Voice Search technology daily. 
  • 20% of Google queries generated through mobile are Voice Searches. 
  • Voice Searches has incredibly grown since 2013 and its growth rate is nearly 35 times higher since 2008. 

Other Sources

  • The one-third population of the United States uses Voice Search technologies. (E-Marketer, 2019)
  • 71% of consumers prefer to use Voice Search features instead of typing. (PWC, 2018)
  • More than 50% of smart speakers owners use their devices on a daily basis. (NPR, 2018)
  • Nearly 51% of online shoppers in the US research products using a virtual assistant. (ComScore, 2019)
  • More than one-quarter of the internet users worldwide use voice search on their mobile devices. (Microsoft, 2019)

These figures are constantly increasing with time. It might be possible people forget about typing searches after a few years or a decade as voice searches are rapidly growing with global acceptance. People mainly use them for calling, navigation, and internet searches. 

Reasons For Voice Search Incredible Growth

There are many reasons for the incredible growth of voice search. However, we will point out only a few and major ones in this section. Let’s check them out below!

Faster Search and Faster Result- This is the most obvious reason for voice search growth. In comparison to typing search where it usually takes more than 10 seconds to type the query on the search bar, voice search quickly catches your voice and shows you the results within a couple of seconds. It is much faster than typing search. 

Simple and Convenient- It is easier and more convenient to speak and search compared to type and search.

Easy to Use For Illiterate People- For illiterate people who don’t even know how to spell the words correctly, it is very tough for them to use typing search for searching something on the web. While they can easily use voice search features with initial guidance. It is much easier than typing on the search bar.

Why Should You Optimize Your Website For Voice Search? 

You have got a lot about voice search and voice search optimization so far in this blog. Now, you must be knowing why it is so important to optimize your website for voice searches but we have collected a few more points to share with you. Check them out below!

  • Voice Search Technology is the future. 
  • Billions of Voices Searches happen daily. 
  • Most Voice Searches provide value to businesses and services that have an online presence. 
  • Voice Search users are usually potential customers. 
  • Voice Search is expected to overtake typing search shortly. 

These are some of the major reasons why you need to optimize your website for Voice Search Optimization. 

How to Optimize Your Website For Voice Search Optimization? 

An SEO expert or an SEO agency can guide you in a better way on Voice Search Optimization methods. We suggest you consult them and get a better plan for your website. It would be helpful for you. However, for your knowledge and convenience, we have compiled a few tips that you need to consider for optimizing your website for Voice Search. Take a look below!

  • Focus on local searches
  • Target long-tail keywords 
  • Use conversational and concise phrases 
  • Create an FAQ page 
  • Identify how a query can be searched through speech in the local language

These tips may help you target the right keywords for Voice Search Optimization. However, if you have any confusion, it is advisable to consult a reliable, reputed, and experienced SEO agency. 

Final Thought 

Voice Search has become widely popular. If you want to stay ahead of your competitors in your business, you need to focus on Voice Search Optimization. Without it, your business cannot stay alive for a long time. 

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