eCommerce Site Revamp that Resulted in 1113% Impressions & 190% Clicks

eCommerce Site Revamp that Resulted in 1113% Impressions & 190% Clicks

Our client, an ecommerce website in the electronics industry, wanted to migrate their e-commerce website to a new platform to enhance user experience and drive sales.

The risk of SEO performance dips during such a significant change was a major concern, as it could potentially derail their online presence and negatively impact their bottom line.


eCommerce performance before

eCommerce performance after

This is what happened within two months of implementation:
  • Impressions skyrocketed by 1113%
  • Clicks surged by 190%.
  • Increased customer engagement and sales.
  • The website is also ranking for many variations of the targeted primary keywords.


  • A comprehensive SEO audit, pinpointing the strengths and weaknesses of the old site and creating a roadmap for the migration strategy.
  • Mapping and implementing page-by-page 301 redirects, guiding search engines and users to the new page locations.
  • Conducted keyword research to list the most crucial primary keywords (combining primary entities with their closest attributes).
  • Realigned keywords with the most relevant new URLs, optimising key on-page elements to adhere to the latest SEO best practices.
  • Optimised content by revamping product descriptions, images, and category pages with intent-based informational content.
  • Mobile optimisation to ensure compliance with Google’s mobile-first indexing.
  • Created and implemented comprehensive topical maps to gain authority for relevant keywords and their semantic variations.
  • Created fresh content that aligned with the searcher’s intent.
  • Established a strategic layout for internal linking to ensure a strategic flow of SEO juice to the key pages.

The client’s successful platform migration underscores the power of a well-executed SEO strategy. By prioritising SEO every step of the way, they not only preserved their online presence but expanded it exponentially!
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