SEO or Search Engine Optimization is the practice of optimizing a website to improve its rankings in Google search results. Since the majority of customers use Google to find services and products, SEO is the right tool for every brand to reach a potential audience.
While building an SEO campaign, the idea is to optimize different elements of a website such as its content, loading speed, page layout, etc. so that it becomes more engaging. In addition to this, SEO also involves off-page optimization that mainly deals with the elements that aren’t present on the website.
This involves link building, citation building, sitemap layout, etc. Off-page optimization will improve your website’s domain authority (DA) and it’ll become easier for Google to crawl and rank your web pages for the target search queries.