Chiropractor SEO Case Study
Driving 220%
organic traffic growth and page one rankings across Los Angeles
Organic traffic
The client
About The The LA Chiropractor
Spinal Decompression
Knee Decompression Therapy
Cold Laser Therapy
Back Pain
Neck Pain
Sciatica
Migraine
Car Accident Injury
CONDITIONS TREATED – Back pain · Neck & lower back pain · Sciatica · Bulging & herniated discs · Migraines · Radiculopathy · Neuropathy · Nerve compression · Knee pain · Sports injuries · Post-concussion syndrome
LOCATIONS – Century City, Los Angeles (2080 Century Park East) · Marina del Rey (2901 Washington Blvd)
TARGET SERVICE AREAS – Century City · Marina del Rey · Culver City · Venice · Playa Vista · Santa Monica · Westside Los Angeles · Greater LA
Scope of work
The Challenges We Faced
One of the most crowded chiropractic markets in the country
Los Angeles has hundreds of chiropractic, sports medicine and pain clinics competing for the same Westside searches. Century City and Marina del Rey both sit inside dense, high-value map pack territory.
Visibility stuck on page three
An average position of 28.6 meant almost none of the practice’s treatment pages surfaced where patients actually click. Impressions existed; the rankings to convert them did not.
A templated practice website
The site runs on a Tebra practice-website template, which limits control over URL structure, schema markup, heading hierarchy and page speed. Every technical fix had to work inside those constraints.
Two offices, one brand
Century City and Marina del Rey needed to rank independently for their own neighbourhood searches, without the two locations cannibalising each other for the same “chiropractor near me” terms.
Symptom searches with nowhere to land
Patients search “sciatica,” “herniated disc” and “migraine” long before they search “chiropractor.” The site had service pages but little content answering the symptom, cost and what-to-expect questions that come first.
YMYL credibility and an out-of-network model
As a health site, it needed clear practitioner credentials and stronger review signals. The practice also doesn’t directly bill insurance, so content had to justify the value of care to patients paying out of pocket.
Scope of work
Our Approach & Solutions
Keyword research and search intent mapping
We built a keyword map across three layers — treatments (spinal decompression, cold laser, knee decompression), symptoms (sciatica, migraine, herniated disc, neuropathy) and locations — then assigned every term a single owning page, so the two offices and eight service pages never competed for the same query.
Technical SEO within platform limits
We resolved crawl and indexation issues, rebuilt heading hierarchy, improved Core Web Vitals and mobile usability, cleaned up internal redirects, and implemented LocalBusiness, Physician and FAQ schema — all within what the Tebra template allows.
On-page optimisation across every service page
Titles, meta descriptions, H1s and body copy were rewritten across all eight service pages using symptom-first language, real treatment detail and Los Angeles intent — with a clear next step (call or book online) on every page instead of a dead end.
Two-location local SEO
We optimised both Google Business Profiles, built out distinct Century City and Marina del Rey location pages targeting their own neighbourhood terms, corrected NAP consistency across directories and health listings, and strengthened review velocity for each office independently.
Patient-intent content and internal linking
We published articles written for the questions patients actually type — sciatica relief in Los Angeles, migraine care, why patients travel for treatment, the story behind the practice — then wired each one into the matching service and location pages so topical authority compounded instead of sitting in an isolated blog.
Authority building, tracking and continuous optimisation
We earned relevant health and local links, built citations and brand mentions, and reviewed Search Console and GA4 every month — reallocating effort toward the pages and queries showing the fastest movement rather than running a fixed checklist for 11 months.
Results · July 2025 → May 2026
Every measure moved in the same direction
Ranking keywords
Clicks from Google Search
Search impressions (thousands)
×3.2
Organic traffic more than tripled in 11 months
| GOOGLE SEARCH CONSOLE | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Clicks | 624 | 1.2K | +92% |
| Impressions | 12.3K | 234.6K | +181% |
| Average CTR | 5.1% | 3.5% | see note |
| Average position | 28.6 | 9.4 | 19.2 positions |
| Active users (GA4) | 872 | 4,026 | +362% |
| Ranking keywords | 388 | 1,308 | +237% |
Search Console — clicks & impressions
Organic traffic —972 to 3,115
Ranking keywords — 388 to 1,308
| KEYWORDS | VOLUME | BEFORE | AFTER |
|---|---|---|---|
| chiropractor los angeles | 1180 | NA | #1 |
| chiropractor marina del rey | 1070 | NA | #1 |
| spinal decompression los angeles | 990 | NA | #1 |
| non surgical spinal decompression los angeles | 960 | NA | #1 |
| sciatica treatment los angeles | 880 | NA | #1 |
| knee decompression therapy los angeles | 740 | NA | #1 |
| cold laser therapy los angeles | 650 | NA | #1 |
| migraine chiropractor los angeles | 490 | NA | #1 |
| car accident chiropractor los angeles | 360 | NA | #1 |
| chiropractor century city | 290 | NA | #1 |
Key Results
Successfully ranked #1 on Google
Rank #1
