CSK SEO Case Study
Driving 471.43%
Organic Traffic Growth & #1 Local Rankings With Strategic SEO
Organic traffic
124 to 4,174
451 to 1.12K
18.3 to 11.4
The client
About CSK
litigation & transactional
Insurance Defense Litigation
Service areas — Miami . Florida
Scope of work
The Challenges We Faced
Competition
Competitive Local Search Resultst
CSK operates in a competitive market where multiple established fencing contractors compete for prominent Google positions.
Limited Keyword Visibility
The website had opportunities to rank for a broader range of high-value service, location, and long-tail fencing keywords.
Geography
Service-Area Competition
Greater geographic relevance was needed to improve visibility for searches across Raleigh, Durham, and surrounding communities.
On-Page Optimization
Important service and location pages required stronger alignment with the keywords and search intent of potential customers.
Content Opportunities
The website needed more useful, search-focused content addressing fencing services, customer questions, materials, and local search intent.
Website Authority
Building stronger off-page signals and relevant backlinks was important for improving the website’s credibility and long-term competitive position.
Scope of work
Our Approach & Solutions
Keyword Research & Optimization
Identified high-intent, service-based, location-specific, and long-tail fencing keywords to connect CSK with customers actively searching for professional fencing solutions.
Local SEO & Service-Area Optimization
Strengthened local relevance across Raleigh, Durham, and surrounding service areas through location-focused content, keyword targeting, and improved geographic signals.
On-Page & Technical SEO
Optimized titles, meta descriptions, headings, content, site structure, crawlability, indexability, mobile usability, and other technical elements to improve overall search performance.
Content Development & Internal Linking
Created and optimized search-focused content while strengthening internal links between service pages, location pages, and informational resources to improve topical relevance and navigation.
Authority & Backlink Building
Built stronger off-page signals through relevant backlinks, contextual brand mentions, local citations, and authority-building strategies to improve website credibility and long-term organic visibility.
Performance Tracking & Continuous Optimization
Monitored organic traffic, keyword rankings, Google Search visibility, and website performance throughout the campaign. Performance data was used to identify new opportunities, improve underperforming pages, strengthen successful content, and continuously refine the SEO strategy for sustainable growth.
Results Jan 2026 → Jul 2026
Every measure moved in the same direction
Ranking keywords
Clicks from Google Search
Search impressions (thousands)
×12
Top-3 rankings went from 124 keywords to 1000
A further 136 keywords now sit in positions 4–10. That’s 220 terms on page one of Google — the positions where local service searches actually turn into phone calls.
| GOOGLE SEARCH CONSOLE | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Clicks | 451 | 1.12K | +164% |
| Impressions | 102K | 190K | +86% |
| Average CTR | 0.4% | 0.6% | 50% |
| Average position | 18.3 | 11.4 | +7.4 positions |
| Active users (GA4) | — | 2.3K | +448.5% |
| New users (GA4) | — | 2.3K | +449.9% |
Search Console — clicks & impressions
Organic traffic — 3,500 to 20,000
Ranking keywords — 124 to 4,174
| KEYWORDS | VOLUME | BEFORE | AFTER |
|---|---|---|---|
| first party property lawyer tampa | 890 | NA | #1 |
| florida's largest law firms | 790 | NA | #1 |
| education law specialists | 790 | NA | #1 |
| tampa florida attorneys | 740 | NA | #1 |
| largest law firms in florida | 550 | NA | #1 |
| largest law firms in florida | 470 | NA | #1 |
| first party property lawyer pinellas | 470 | NA | #1 |
| florida civil rights attorney | 390 | NA | #1 |
| civil rights attorney florida | 390 | NA | #1 |
| florida law firms | 210 | NA | #1 |
Key Results
Successfully ranked #1 on Google
Rank #1
